You Won’t Escape Nicole Kidman At AMC Theatres Any Time Soon

If you're tired of Nicole Kidman's pre-movie commercials at AMC Theatres, we've got bad news. You're going to be seeing her before the movie for years to come. The movie star, who has been in the theater company's pre-screening commercial since 2021, is extending her deal with the company. AMC Theatres is releasing three new Nicole Kidman-led ads in its theaters starting this month, Variety has confirmed. On Friday, March 1st, a new 30-second version of the "We Make Movies Better" ad made its theatrical debut, as well as AMC's official YouTube and social media pages. The new feature is called "That's Magic," and it will rotate with the two other Kidman commercials in the coming months while retiring the original. AMC released a statement saying that the "main theme of the campaign" will remain the same. The theater company boasts its "state-of-the-art technology, luxurious amenities, and an unwavering commitment to excellence." https://www.youtube.com/watch?v=rvxPo9SiznQ AMC Theatres launched the “We Make Movies Better” ad campaign in the fall of 2021. The ad is known for the line, “Somehow, heartbreak feels good in a place like this.” The ad has become a cultural moment, with people constantly making fun of it to this day. On X (formerly Twitter), fans both trolled and expressed their love for the ad. One person shared their collage of photos of Kidman in the commercial every time they go to the theater. Another person stated: "I’VE LITERALLY SALUTED TO THIS PICTURE DOZENS OF TIMES," while a photo of someone standing up saluting was shared on Instagram. One person hilariously wants a "24 hour long one where it’s just nicole kidman saying 'you will never leave' over and over again. Even Saturday Night Live did a parody of the ad in 2022 as well. [inlink id="taylor-swift-beyonce-amc-theater-quarterly-profits" text="RELATED: Taylor Swift And Beyoncé Drove All Of AMC Theatres’ Quarterly Profits"] In celebration of the campaign’s one-year anniversary, Oscar-nominated screenwriter Billy Ray spoke to Variety in 2022 about conveying the "cathartic experiences" that movie characters provide for us in the infamous ad. [select-listicle listicle_id="727724" syndication_name="where-to-watch-2024-oscar-nominated-films" description="yes"]

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